NIVEA Creme Soft Shower Cream 250 ml with Free Loofah

NIVEA Creme Soft Shower Cream 250 ml with Free Loofah

About Product: NIVEA Creme Soft Shower Cream is a luxurious and moisturizing shower cream that gently cleanses your skin while leaving it feeling soft and smooth. The creamy formula is enriched with nourishing almond oil to help hydrate and pamper your skin.

Key Features: - Enriched with almond oil for extra hydration - Creamy formula lathers up beautifully - Leaves skin feeling soft and nourished - Dermatologically tested

For whom: This shower cream is suitable for anyone looking for a gentle and moisturizing body wash that will leave their skin feeling soft and hydrated. It is perfect for those with dry skin or for anyone who loves a luxurious shower experience.

Pros: - Hydrating formula - Leaves skin feeling soft and smooth - Comes with a free loofah for exfoliation

Cons: - Some may find the scent too mild - May not be suitable for those with allergies to almond oil

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product features align well with Indian consumer preferences.	AC Nielsen
Brand Strength	20	18	Strong brand recognition and trust in India.	Brand Equity
Category Momentum	20	15	Growing demand for body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	Retail360
Competition	10	10	Facing moderate competition from established and new brands.	Euromonitor
Use-case Advantage	5	3	Offers additional value with free loofah, appealing to consumers.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature alignment drive competitive advantage.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—