Mustela Baby Body Wash and Shampoo with Avocado 500ml Head to Toe Wash for Bath Baby Shampoo Gentle Cleansing Gel

Mustela Baby Body Wash and Shampoo with Avocado 500ml Head to Toe Wash for Bath Baby Shampoo Gentle Cleansing Gel

Mustela Baby Body Wash and Shampoo with Avocado is a gentle and nourishing formula designed specifically for babies. It is a 2-in-1 body wash and shampoo that cleanses and softens delicate baby skin and hair.

Key Features:
- Contains natural ingredients like avocado perseose and mild surfactants
- Tear-free formula that won't sting baby's eyes
- Hypoallergenic and free of parabens, phthalates, and phenoxyethanol
- Dermatologist-tested and safe for daily use

For whom:
This product is ideal for parents looking for a gentle and safe option to cleanse their baby's delicate skin and hair. It is suitable for newborns and babies with sensitive skin.

Pros:
- Leaves baby's skin and hair feeling soft and smooth
- Light and pleasant fragrance that won't irritate baby's senses
- Easy-to-use pump dispenser for convenient bath time use

Cons:
- Some users may find the product to be on the pricier side compared to other baby wash options
- The formula may not lather as much as traditional shampoos, which could be a preference for some consumers.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Avocado ingredient aligns with trend towards natural and gentle baby care.	Nielsen
Brand Strength	20	10	Mustela is a well-established brand known for quality baby products.	Euromonitor
Category Momentum	20	15	Growing demand for natural baby care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium baby wash products.	GfK
Competition	10	6	Facing competition from both international and local baby care brands.	IRI
Use-case Advantage	5	5	Convenient 2-in-1 product for parents looking for efficiency.	Kantar
Final Market Score	100	66/100 (3.30/5)	Mustela Baby Body Wash and Shampoo with Avocado is well-positioned in the growing Indian market for natural baby care products.

Factor	Rating (out of 5)	Notes
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