Mamaearth Rice Water Moisturizing Body Wash with Rice Water Hydrating Lily Scent for Dewy Glass Skin 275 ml Intensely Moisturizes Long Lasting Fragrance Deeply Cleanses Gentle All Skin Types

Mamaearth Rice Water Moisturizing Body Wash with Rice Water Hydrating Lily Scent for Dewy Glass Skin 275 ml Intensely Moisturizes Long Lasting Fragrance Deeply Cleanses Gentle All Skin Types

Key Features:
- Contains rice water which helps in moisturizing and hydrating the skin
- Infused with a refreshing lily scent for a pleasant shower experience
- Deeply cleanses the skin without stripping it off its natural oils
- Suitable for all skin types

For whom:
This body wash is perfect for anyone looking to deeply moisturize and hydrate their skin while enjoying a soothing shower experience. It is suitable for all skin types, making it a versatile option for the whole family.

Pros:
- Intensely moisturizes the skin, leaving it soft and supple
- Long lasting fragrance keeps you feeling fresh all day long
- Gentle formula cleanses the skin without causing dryness or irritation

Cons:
- Some users may find the scent too strong
- The bottle size may be too small for frequent users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative use of rice water and hydrating lily scent aligns with current skincare trends.	Euromonitor
Brand Strength	20	18	Established brand with strong reputation for natural products.	Brandwatch
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in the market.	Kantar
Competition	10	9	Facing moderate competition from other premium body wash gel brands in India.	Nielsen
Use-case Advantage	5	4	Suitable for all skin types, offering a versatile solution for consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and innovative features position Mamaearth Rice Water Body Wash well in the premium body wash gel segment in India.

Factor	Rating (out of 5)	Notes
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