Mamaearth Moisturizing Body Wash With Aloe Vera Calming Jasmine Scent For Soft Soothed Skin 275 Ml Intensely Moisturize Long Lasting Fragrance Deeply Cleanse Gentle All Skin Type Pack Of 3

Mamaearth Moisturizing Body Wash With Aloe Vera Calming Jasmine Scent For Soft Soothed Skin 275 Ml Intensely Moisturize Long Lasting Fragrance Deeply Cleanse Gentle All Skin Type Pack Of 3

This Mamaearth Moisturizing Body Wash is infused with Aloe Vera and has a calming Jasmine scent that leaves your skin soft and soothed. It deeply moisturizes the skin, leaving it feeling hydrated and refreshed.
Key features of this body wash include its long-lasting fragrance, its ability to deeply cleanse the skin, and its gentle formula that is suitable for all skin types.
This product is perfect for anyone looking to pamper their skin with a luxurious body wash that not only cleanses but also moisturizes and soothes the skin.
Pros of this body wash include its intensely moisturizing formula, its long-lasting fragrance that stays with you throughout the day, and its ability to cleanse the skin deeply without stripping it of its natural oils. Cons may include the scent being too strong for some individuals or the price being on the higher side compared to other body wash products.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe Vera and Jasmine scent align with current consumer preferences for soothing and fragrant body wash.	Euromonitor
Brand Strength	20	18	Mamaearth is a well-known brand with a strong presence in the Indian market.	Brandwatch
Category Momentum	20	15	Growing demand for natural body wash products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash products in India.	Kantar
Competition	10	8	Facing competition from both established and emerging brands in the Indian body wash market.	Nielsen
Use-case Advantage	5	5	Suitable for all skin types, offering versatility and convenience to consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Mamaearth Body Wash well in the competitive Indian market.

Factor	Rating (out of 5)	Notes
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