LUX LAVENDER VIT C SHIM BW 400ml

LUX LAVENDER VIT C SHIM BW 400ml

The LUX Lavender Vit C Shimmer Body Wash is a luxurious bath and body product that combines the calming scent of lavender with the brightening and rejuvenating properties of Vitamin C.

Key Features: - Infused with lavender essential oil for a relaxing and soothing experience - Formulated with Vitamin C to help brighten and even out skin tone - Contains shimmer particles for a subtle glow on the skin - Leaves skin feeling soft, smooth, and refreshed

For whom: This body wash is perfect for anyone looking to elevate their bathing experience with a pampering and nourishing formula. It is suitable for all skin types.

Pros: - Beautiful lavender scent that calms and relaxes - Vitamin C helps to improve skin texture and radiance - Shimmer particles add a touch of glamour to the skin - Leaves skin feeling hydrated and refreshed

Cons: - Some may find the shimmer particles too sparkly - The lavender scent may be too strong for those sensitive to fragrances

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporation of Vitamin C aligns with current consumer preference for skincare benefits.	Euromonitor
Brand Strength	20	18	LUX is a well-established brand with strong consumer trust in India.	Brandwatch
Category Momentum	20	15	Growing demand for body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	10	Facing moderate competition from both local and international brands.	GfK
Use-case Advantage	5	3	Offers a refreshing and moisturizing experience for daily use.	Kantar
Final Market Score	100	76/100 (3.80/5)	LUX LAVENDER VIT C SHIM BW 400ml holds a strong position in the growing Indian body wash gels market.

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