Lux Botanicals Glowing Skin Body Wash with Gardenia Honey Extracts for Women 100 Natural Extracts Moisturizing Gentle Shower Gel for Smooth Nourished Skin Floral Fragrance No Parabens 450 ml

Lux Botanicals Glowing Skin Body Wash with Gardenia Honey Extracts for Women 100 Natural Extracts Moisturizing Gentle Shower Gel for Smooth Nourished Skin Floral Fragrance No Parabens 450 ml

Lux Botanicals Glowing Skin Body Wash is a luxurious shower gel formulated with Gardenia Honey extracts that leave your skin feeling smooth and nourished. Made with 100% natural extracts, this body wash is free from harsh chemicals like parabens, making it safe for daily use. The floral fragrance delights the senses, leaving you feeling refreshed and rejuvenated after every shower.
Key Features: - Formulated with Gardenia Honey extracts - 100% natural extracts - Moisturizing and gentle on the skin - Floral fragrance - Free from parabens - Suitable for daily use
For whom: This body wash is perfect for women who are looking to pamper their skin with a luxurious shower experience. The gentle formula is suitable for all skin types, making it ideal for those with sensitive skin.
Pros: - Leaves skin feeling smooth and nourished - Delightful floral fragrance - Safe for daily use - Free from harsh chemicals
Cons: - Some users may find the floral fragrance too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Natural extracts and moisturizing properties align with current consumer preferences	Nielsen, GfK
Brand Strength	20	10	Lux is a well-established brand with a loyal customer base in India	Brandwatch, Kantar
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in the market	Retail360, IRI
Competition	10	6	Facing competition from other established brands offering similar botanical body wash gels	Euromonitor, Kantar
Use-case Advantage	5	5	Offers gentle and nourishing properties suitable for daily use	Spins, IRI
Final Market Score	100	66/100 (3.30/5)	Lux Botanicals Glowing Skin Body Wash is well-positioned in the growing Indian premium body wash gel segment.

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