Lux Botanicals Body Wash Sunflower Aloe Vera Shower Gel for Women 100 Natural Extracts Gives Bright Skin Paraben Free 450 ml

Lux Botanicals Body Wash Sunflower Aloe Vera Shower Gel for Women 100 Natural Extracts Gives Bright Skin Paraben Free 450 ml

Lux Botanicals Body Wash is a luxurious shower gel made with natural extracts of sunflower and aloe vera. It is designed to gently cleanse the skin while leaving it feeling soft and hydrated.

Key features of this body wash include its paraben-free formula, which is gentle on the skin and suitable for sensitive skin types. The sunflower and aloe vera extracts help to brighten the skin and promote a healthy glow.

This body wash is especially formulated for women who are looking for a natural and gentle shower gel that will leave their skin feeling refreshed and rejuvenated.

Pros: - Made with 100% natural extracts - Paraben free formula - Leaves skin feeling soft and hydrated Cons: - May not lather as much as traditional body washes - Scent may not be long-lasting

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The inclusion of sunflower and aloe vera extracts aligns with current consumer preferences for natural ingredients.	Nielsen
Brand Strength	20	10	Lux is a well-established brand in the Indian personal care market.	Euromonitor
Category Momentum	20	15	Growing demand for natural body wash products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural body wash products in the market.	Kantar
Competition	10	6	Facing competition from other established natural body wash brands in the market.	IRI
Use-case Advantage	5	5	Offers brightening properties which is a sought-after benefit in body wash products.	GfK
Final Market Score	100	66/100 (3.30/5)	Lux Botanicals Body Wash Sunflower Aloe Vera Shower Gel is well-positioned in the growing Indian natural body wash segment.

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