Lux Body Wash LUXURIOUS SANDALWOOD with Sandalwood Oil Tuberose scent SuperSaver XL Pump Bottle with upto 12H Long Lasting Fragrance Glycerine Paraben Free Rich Foam 750 ml

Lux Body Wash LUXURIOUS SANDALWOOD with Sandalwood Oil Tuberose scent SuperSaver XL Pump Bottle with upto 12H Long Lasting Fragrance Glycerine Paraben Free Rich Foam 750 ml

Lux Body Wash in Luxurious Sandalwood with Sandalwood Oil and Tuberose scent is a must-have addition to your shower routine.

Key Features:
- Comes in a SuperSaver XL Pump Bottle for easy dispensing
- Offers up to 12 hours of long-lasting fragrance
- Enriched with Glycerine to keep your skin moisturized
- Free of Parabens
- Produces a rich foam for a luxurious lather

This product is perfect for anyone looking to elevate their daily shower experience with a touch of luxury. The sandalwood and tuberose scent creates a soothing and indulgent atmosphere, while the moisturizing properties keep your skin feeling soft and nourished.

Pros:
- Long-lasting fragrance
- Easy to use pump bottle
- Moisturizing formula
- Luxurious lather

Cons:
- Some may find the scent too strong
- Pump mechanism can be a bit difficult to use at times

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique blend of sandalwood oil and tuberose scent with long-lasting fragrance and paraben-free formula.	Retail Insights
Brand Strength	20	15	Lux is a well-established brand with a loyal customer base in India.	Euromonitor
Category Momentum	20	10	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the features and quantity offered in the Indian body wash gel market.	Kantar
Competition	10	6	Facing competition from other premium body wash gel brands with similar offerings.	Nielsen
Use-case Advantage	5	5	Provides rich foam and glycerine for a luxurious bathing experience.	GFK
Final Market Score	100	66/100 (3.30/5)	Lux Body Wash LUXURIOUS SANDALWOOD positioned well in the premium body wash gel segment in India.

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