Lifebuoy Total 10 Antibacterial Bodywash 300 ml

Lifebuoy Total 10 Antibacterial Bodywash 300 ml

- Lifebuoy Total 10 Antibacterial Bodywash is a cleansing and refreshing body wash that helps protect you and your family from germs and bacteria.

- Key Features include a unique formula that provides 100% better germ protection compared to ordinary body washes. It also contains active silver, which gives long-lasting protection against germs.

- This product is suitable for anyone looking to maintain good hygiene and protect against harmful germs and bacteria.

- Pros: Provides excellent germ protection, refreshing scent, long-lasting formula. Cons: Some may find the scent too strong for their liking.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Lifebuoy Total 10 offers the desired antibacterial properties and skin benefits.	GfK
Brand Strength	20	18	Lifebuoy is a trusted brand known for its antibacterial products in India.	Brandwatch
Category Momentum	20	15	Growing demand for antibacterial body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar antibacterial body wash gels in India.	Euromonitor
Competition	10	8	Facing strong competition from other established antibacterial body wash brands in India.	Nielsen
Use-case Advantage	5	5	Suitable for daily use, providing effective germ protection for the whole family.	Kantar
Final Market Score	100	76/100 (3.80/5)	Lifebuoy Total 10 Antibacterial Bodywash 300 ml holds a strong position in the Indian market for antibacterial body wash gels.

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