Lacto Calamine 1 Salicylic Acid Body Wash 250ml For Body Acne Back Acne Rough Bumpy Skin Cica Aloe Vera Turmeric Natural Scrub Beads Paraben Free Body Wash Shower Gel For Men Women

Lacto Calamine 1 Salicylic Acid Body Wash 250ml For Body Acne Back Acne Rough Bumpy Skin Cica Aloe Vera Turmeric Natural Scrub Beads Paraben Free Body Wash Shower Gel For Men Women

Lacto Calamine Salicylic Acid Body Wash is specially formulated for treating body acne, back acne, rough, and bumpy skin. With key ingredients like Cica, Aloe Vera, Turmeric, and Natural Scrub Beads, this body wash helps in gently exfoliating the skin, unclogging pores, and reducing inflammation.

Key Features: - Contains Salicylic Acid to help treat acne and exfoliate the skin - Enriched with soothing ingredients like Aloe Vera and Cica to calm irritated skin - Turmeric helps in reducing inflammation and brightening the skin - Natural scrub beads provide gentle exfoliation for smoother skin

For Whom: This body wash is suitable for both men and women who are dealing with body acne, back acne, rough, and bumpy skin. It is ideal for those looking for a gentle yet effective solution to treat body acne and improve skin texture.

Pros: - Helps in treating body acne and back acne - Gently exfoliates the skin for a smoother texture - Contains natural ingredients like Aloe Vera and Turmeric - Paraben-free formula

Cons: - May not be suitable for sensitive skin types - Strong fragrance may be overwhelming for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates popular ingredients like Cica, Aloe Vera, and Turmeric for effective acne treatment.	Euromonitor
Brand Strength	20	18	Lacto Calamine is a trusted brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for specialized body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar body wash gels in the market.	GfK
Competition	10	8	Facing competition from established brands offering similar acne-targeted body wash products in India.	Nielsen
Use-case Advantage	5	5	Addresses specific skin concerns like body acne and rough skin, appealing to a niche market segment.	Kantar
Final Market Score	100	76/100 (3.80/5)	Lacto Calamine Salicylic Acid Body Wash holds a strong position in the competitive Indian body wash gels market.

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