L OREAL PARIS Men Expert Shower Gel for Men 300ml Barber Club

L OREAL PARIS Men Expert Shower Gel for Men 300ml Barber Club

Key Features: - Infused with cedarwood essential oil for a masculine scent - Suitable for both body and hair - Formulated to cleanse and refresh skin without drying it out

For whom: This shower gel is designed specifically for men who want a convenient all-in-one grooming product that leaves their skin feeling clean and hydrated.

Pros: - Versatile product that can be used on both body and hair - Masculine scent that lasts throughout the day - Doesn't leave skin feeling tight or dry

Cons: - Some users may find the scent too strong - Not recommended for individuals with sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a range of features catering to men's grooming needs.	GfK
Brand Strength	20	18	L'Oreal Paris is a well-established brand in the Indian market.	Euromonitor
Category Momentum	20	15	Growing demand for men's grooming products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Kantar
Competition	10	8	Facing competition from other established men's grooming brands.	IRI
Use-case Advantage	5	5	Specifically formulated for men's skin and hair needs.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Strong brand and features position this product well in the growing men's grooming segment in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—