Kimirica Pharmacopia Refreshing Summer body wash with the goodness of Argan Oil Aloe Vera 100 Vegan and Paraben Free Deep cleanses Body Wash All Skin Type Lilac 250ml

Kimirica Pharmacopia Refreshing Summer body wash with the goodness of Argan Oil Aloe Vera 100 Vegan and Paraben Free Deep cleanses Body Wash All Skin Type Lilac 250ml

Key Features: - Contains the goodness of Argan Oil and Aloe Vera - 100% vegan and paraben-free - Deep cleanses the body - Suitable for all skin types - Refreshing Lilac fragrance - Comes in a 250ml bottle
For whom: This body wash is suitable for anyone looking for a refreshing and deep cleansing experience. It is gentle on the skin and suitable for all skin types.
Pros: - Contains nourishing ingredients like Argan Oil and Aloe Vera - Vegan and free from parabens - Leaves the skin feeling clean and refreshed - Suitable for all skin types - Has a pleasant Lilac fragrance
Cons: - Some users may prefer a different fragrance - The bottle size may be too small for those looking for a larger quantity of body wash

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates popular ingredients like Argan Oil and Aloe Vera	Vogue, Elle
Brand Strength	20	18	Strong brand reputation for quality and natural ingredients	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels	Retail360, Beauty Insider
Competition	10	8	Facing competition from other established premium body wash brands	Harper's Bazaar, Verve
Use-case Advantage	5	5	Suitable for all skin types and offers deep cleansing	Cosmopolitan, Femina
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium body wash gel with strong brand and ingredient appeal in growing Indian market.

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