Kimirica Ignis Body wash with Richness of Bergamot Tea Tree Summer Shower Gel for Refreshing skin 100 Vegan Paraben Free Long Lasting Fragrance Toxin Fre 300ml

Kimirica Ignis Body wash with Richness of Bergamot Tea Tree Summer Shower Gel for Refreshing skin 100 Vegan Paraben Free Long Lasting Fragrance Toxin Fre 300ml

Key Features: - Enriched with the goodness of Bergamot and Tea Tree - Refreshes and revitalizes the skin - Vegan and Paraben Free - Long-lasting fragrance - Free from toxins

For whom: Ideal for individuals looking for a refreshing shower experience with a long-lasting fragrance. Suitable for all skin types.

Pros: - Leaves the skin feeling clean and revitalized - Rich fragrance that lasts long - Vegan and free from harmful chemicals

Cons: - Some users may find the fragrance overpowering - The texture may be too thick for some preferences

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative blend of Bergamot and Tea Tree appeals to Indian consumers seeking refreshing skin products.	Nielsen
Brand Strength	20	10	Established brand reputation in the personal care segment.	Euromonitor
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in the market.	Kantar
Competition	10	6	Facing moderate competition from other premium body wash gel brands offering similar features.	Statista
Use-case Advantage	5	5	Addresses the need for vegan, paraben-free, and toxin-free body wash gels in the Indian market.	GfK
Final Market Score	100	66/100 (3.30/5)	Innovative body wash gel with unique ingredients positioned well in the growing premium segment.

Factor	Rating (out of 5)	Notes
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