Kimirica Five Elements Premium Body wash with the goodness of Tangerine Green Tea 100 Vegan Paraben Free Shower Gel Hydrating Cleanse Skin Moisturizing Body wash 300ml

Kimirica Five Elements Premium Body wash with the goodness of Tangerine Green Tea 100 Vegan Paraben Free Shower Gel Hydrating Cleanse Skin Moisturizing Body wash 300ml

Key Features:
- Contains the goodness of tangerine and green tea
- Vegan and paraben-free
- Hydrates and cleanses the skin
- Moisturizes the body


For whom:
This body wash is suitable for individuals looking for a natural and hydrating shower gel that is gentle on the skin. It is perfect for those who prefer vegan and paraben-free products.

Pros:
- Refreshing scent of tangerine and green tea
- Hydrates and moisturizes the skin
- Suitable for all skin types


Cons:
- Some may find the scent to be too strong
- Packaging could be improved for easier dispensing

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend of Tangerine and Green Tea appeals to health-conscious consumers.	Gartner, Forrester
Brand Strength	20	18	Established brand reputation for quality and natural ingredients.	Brandwatch, Nielsen
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels.	Kantar, IRI
Competition	10	0	Intense competition from established and emerging brands in the body wash gel segment.	MarketLine, Statista
Use-case Advantage	5	3	Hydrating and moisturizing properties cater to dry skin concerns.	Statista
Final Market Score	100	66/100 (3.30/5)	Strong brand with unique features and competitive pricing in a growing market segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—