Khadi Shuddha Aloe vera Body Wash 210 ML SLS SLES PARABEN FREE green 210 ml

Khadi Shuddha Aloe vera Body Wash 210 ML SLS SLES PARABEN FREE green 210 ml

About the Product: Khadi Shuddha Aloe vera Body Wash is a natural and organic body wash that is free from harmful chemicals like SLS, SLES, and parabens. It is made with the goodness of aloe vera, which is known for its moisturizing and soothing properties.

Key Features: - SLS, SLES, and paraben-free - Contains pure aloe vera extract - Moisturizes and soothes the skin - Suitable for all skin types

For Whom: This body wash is suitable for both men and women of all skin types, especially those with sensitive skin. It is gentle enough for daily use and provides a refreshing cleansing experience.

Pros: - Natural and organic ingredients - Free from harmful chemicals - Moisturizes and soothes the skin - Suitable for all skin types

Cons: - Some may find the scent too mild - The consistency may be a bit runny for some preferences

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe vera, SLS/SLES/Paraben-free formulation aligns with current consumer preferences for safe and natural ingredients.	Euromonitor
Brand Strength	20	18	Khadi Shuddha is a well-known brand for natural and chemical-free products in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural body wash products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural body wash products in the market.	Retail360
Competition	10	8	Facing competition from both established and emerging natural body wash brands in the Indian market.	MarketWatch
Use-case Advantage	5	5	Offers gentle cleansing suitable for sensitive skin, appealing to a niche segment of consumers.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Khadi Shuddha Aloe vera Body Wash is well-positioned in the growing Indian market for natural body wash gels.

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