Khadi Natural Herbal Orange Lemongrass Body Wash Cleanses and Revives Skin Shower Gel to Regulate oil production Keeps skin blemish free Suitable for All Skin Types 210ml

Khadi Natural Herbal Orange Lemongrass Body Wash Cleanses and Revives Skin Shower Gel to Regulate oil production Keeps skin blemish free Suitable for All Skin Types 210ml

Key Features: - Made with natural ingredients like orange and lemongrass - Cleanses the skin without stripping it of moisture - Revives and refreshes the senses with its uplifting citrus scent - Regulates oil production, making it suitable for all skin types
For whom: - Ideal for those looking for a herbal shower gel that is gentle on the skin - Suitable for all skin types, including sensitive skin
Pros: - Natural ingredients - Uplifting citrus scent - Regulates oil production - Suitable for all skin types
Cons: - Some may find the scent too strong - May not lather as much as synthetic shower gels

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Orange Lemongrass blend suits Indian preferences for refreshing scents.	Euromonitor
Brand Strength	20	18	Khadi Natural is a well-established brand known for herbal products.	Brandwatch
Category Momentum	20	15	Growing demand for natural body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar herbal body wash gels.	Retail360
Competition	10	8	Facing moderate competition from other natural body wash gel brands.	Nielsen
Use-case Advantage	5	5	Addresses oil regulation, a common concern for Indian consumers.	GFK
Final Market Score	100	76/100 (3.80/5)	Khadi Natural Orange Lemongrass Body Wash is well-positioned in the growing Indian natural body wash gel market.

Factor	Rating (out of 5)	Notes
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