Kaya Sea Salt Exfoliating Shower Gel Dermatologist Developed with 22 Years of Expertise Deep Cleansing Skin Polishing Body Wash with Sea Salt Cellulose Beads Revitalizing Smooth Refined Texture For All Skin Types 240 ml

Kaya Sea Salt Exfoliating Shower Gel Dermatologist Developed with 22 Years of Expertise Deep Cleansing Skin Polishing Body Wash with Sea Salt Cellulose Beads Revitalizing Smooth Refined Texture For All Skin Types 240 ml

The Kaya Sea Salt Exfoliating Shower Gel is a dermatologist-developed body wash that harnesses the power of sea salt to exfoliate and deeply cleanse the skin. With over 22 years of expertise in skincare, Kaya has created a formula that is gentle yet effective, leaving your skin feeling smooth and refreshed.

Key Features:
- Contains sea salt particles that gently exfoliate the skin
- Dermatologist-developed formula ensures safety and efficacy
- Suitable for all skin types
- Leaves skin feeling clean, smooth, and refreshed

For whom:
This exfoliating shower gel is perfect for anyone looking to boost their skincare routine with a product that cleanses and exfoliates in one step. It is suitable for all skin types, making it a versatile option for those looking to improve the texture and appearance of their skin.

Pros:
- Gentle exfoliation leaves skin feeling smooth and soft
- Dermatologist-developed formula ensures safety and efficacy
- Suitable for all skin types

Cons:
- Some may find the sea salt particles too harsh for sensitive skin
- The scent may not be to everyone's liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sea salt exfoliating formula aligns with current consumer preference for natural ingredients.	Euromonitor
Brand Strength	20	18	Kaya is a well-known brand with a strong reputation in skincare.	Brandwatch
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in the market.	AC Nielsen
Competition	10	8	Facing moderate competition from established and emerging brands in the body wash gel segment.	Forrester
Use-case Advantage	5	5	Offers deep cleansing suitable for all skin types, meeting diverse consumer needs.	GfK
Final Market Score	100	76/100 (3.80/5)	Kaya Sea Salt Exfoliating Shower Gel is well-positioned in the growing Indian premium body wash gel market.

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