Kama Ayurveda Lavender Patchouli Body Cleanser with Pure Essential Oils of Lavender and Patchouli 200ml

Kama Ayurveda Lavender Patchouli Body Cleanser with Pure Essential Oils of Lavender and Patchouli 200ml

The Kama Ayurveda Lavender Patchouli Body Cleanser is a luxurious body wash made with pure essential oils of lavender and patchouli. It gently cleanses the skin, leaving it feeling refreshed and fragrant.

Key features of this body cleanser include its natural ingredients, soothing aroma, and gentle formula that is suitable for all skin types. Lavender is known for its calming properties, while patchouli helps to moisturize and tone the skin.

This body cleanser is suitable for anyone looking for a natural and aromatic body wash that nourishes the skin while providing a relaxing bathing experience. It is particularly beneficial for those with sensitive or dry skin, as the essential oils help to hydrate and soothe the skin.

Pros: - Made with pure essential oils of lavender and patchouli - Suitable for all skin types - Leaves skin feeling refreshed and fragrant - Nourishing and moisturizing formula

Cons: - May be on the pricier side compared to standard body washes - Some may find the scent too strong if they are sensitive to fragrances

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Lavender and Patchouli essential oils align with current consumer preference for natural ingredients.	Euromonitor
Brand Strength	20	18	Kama Ayurveda is a well-established brand known for quality products.	Brand Equity
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in the market.	Retail360
Competition	10	8	Facing moderate competition from other premium body wash gel brands offering similar natural formulations.	Business Today
Use-case Advantage	5	5	Offers a relaxing and aromatic bathing experience, appealing to consumers seeking luxury in daily routines.	IndiaRetailing
Final Market Score	100	76/100 (3.80/5)	Strong brand and ingredient alignment position this body wash gel well in the premium segment.

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