Joy Green Tea Shower Gel Body Wash 250 ml With Skin Purifying Green Tea Detoxifying Coriander for Day Long Freshness 100 Vegan Soap Free Sulphate Paraben Free For All Skin Types

Joy Green Tea Shower Gel Body Wash 250 ml With Skin Purifying Green Tea Detoxifying Coriander for Day Long Freshness 100 Vegan Soap Free Sulphate Paraben Free For All Skin Types

Key Features: - Infused with skin-loving green tea and coriander - Helps purify and refresh the skin - Vegan formula - Soap-free, sulphate-free, and paraben-free - Suitable for all skin types
For whom: This Joy Green Tea Shower Gel is perfect for anyone looking for a refreshing and purifying body wash that is gentle on the skin. It is suitable for all skin types, making it a great option for the whole family.
Pros: - Leaves the skin feeling fresh and clean - Vegan formula is gentle on the skin - Free from harsh chemicals like sulphates and parabens - Suitable for all skin types
Cons: - Some may prefer a stronger scent - May not lather as much as traditional shower gels

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique combination of green tea and coriander appeals to health-conscious consumers	Euromonitor
Brand Strength	20	18	Established brand with strong reputation for quality and innovation	Brand Equity
Category Momentum	20	15	Growing demand for natural body wash products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in the market	Retail360
Competition	10	8	Facing competition from other established natural body wash brands in the segment	MarketWatch
Use-case Advantage	5	5	Addresses the need for a refreshing and gentle body wash suitable for all skin types	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Innovative formulation and competitive pricing position Joy Green Tea Shower Gel well in the growing natural body wash segment in India.

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