Hamidi Luxury Oud Shower Gel 500ml Non Alcoholic Ultra Moisturizing Feel Soft Smooth Refreshed

Hamidi Luxury Oud Shower Gel 500ml Non Alcoholic Ultra Moisturizing Feel Soft Smooth Refreshed

Key Features: - Non-alcoholic formula for a safe and gentle cleansing experience - Infused with luxury oud scent for a refreshing and exotic aroma - Ultra-moisturizing ingredients to keep skin soft and smooth - Gentle lather for a luxurious shower experience
For whom: - Ideal for those who appreciate luxurious shower products - Suitable for all skin types, including sensitive skin - Perfect for those who enjoy indulging in a pampering shower routine
Pros: - Leaves skin feeling hydrated and nourished - Luxurious oud scent lingers on the skin all day - Non-alcoholic formula is gentle on the skin - Packaging is sleek and elegant
Cons: - Some may find the scent too strong - More expensive compared to regular shower gels - May not lather as much as other shower gels

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Non-alcoholic, ultra-moisturizing formula aligns with current consumer preferences	Euromonitor
Brand Strength	20	18	Strong brand reputation for luxury personal care products	Brand Equity
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar luxury body wash gels	Retail360
Competition	10	8	Facing moderate competition from established and emerging luxury body wash brands	Business Today
Use-case Advantage	5	5	Offers a refreshing and smooth shower experience for daily use	IndiaRetailing
Final Market Score	100	76/100 (3.80/5)	Strong brand with premium features positioned well in growing Indian market.

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