Forest Essentials Silkening Shower Wash Mogra Ayurvedic Sulphate Free Shower wash 200ml

Forest Essentials Silkening Shower Wash Mogra Ayurvedic Sulphate Free Shower wash 200ml

About Product: Forest Essentials Silkening Shower Wash Mogra Ayurvedic Sulphate Free Shower wash is a luxurious and gentle body wash enriched with the essence of mogra flowers. It is made with traditional Ayurvedic recipes and does not contain any harsh sulfates.

Key Features: - Enriched with the fragrant essence of mogra flowers - Traditional Ayurvedic formulation - Sulphate-free and gentle on the skin - Leaves skin feeling soft and refreshed

For Whom: This shower wash is suitable for all skin types, including sensitive skin. It is perfect for those looking for a gentle and luxurious body wash that leaves the skin feeling nourished and refreshed.

Pros: - Luxurious fragrance of mogra flowers - Gentle on the skin - Leaves skin feeling soft and moisturized - Traditional Ayurvedic formulation

Cons: - May be on the pricier side compared to other body wash options

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Mogra and Ayurvedic formulation align with current consumer preferences.	Euromonitor
Brand Strength	20	18	Forest Essentials is a well-established Ayurvedic brand in India.	Brand Equity
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels.	Retail360
Competition	10	8	Facing competition from other Ayurvedic and premium body wash brands.	Business Standard
Use-case Advantage	5	5	Offers a luxurious shower experience with natural ingredients.	Vogue
Final Market Score	100	76/100 (3.80/5)	Forest Essentials Mogra Shower Wash well-positioned in growing premium body wash segment in India.

Factor	Rating (out of 5)	Notes
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