Forest Essentials Shower Wash Lime Saffron Oudh Sulphate Free Ayurvedic Body Wash Softens Scents Hydrates Skin

Forest Essentials Shower Wash Lime Saffron Oudh Sulphate Free Ayurvedic Body Wash Softens Scents Hydrates Skin

Key Features: - Sulphate-free formula - Infused with lime, saffron, and oudh - Hydrates and softens skin - Leaves a refreshing scent For whom: This body wash is perfect for those looking for a luxurious and nourishing shower experience. It is ideal for all skin types, especially for those with dry or sensitive skin. Pros: - Gentle formula that doesn't strip the skin of its natural oils - Leaves skin feeling soft and hydrated - Refreshing and invigorating scent Cons: - Some may find the scent too strong - Price may be on the higher end for some budgets

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend of Lime, Saffron, and Oudh appeals to Indian consumers	India Retailing
Brand Strength	20	18	Forest Essentials is a well-established brand known for quality	Brand Equity
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market	Mintel
Price Positioning	20	10	Priced higher than average body wash gels, targeting premium segment	Business Today
Competition	10	8	Facing competition from other premium ayurvedic body wash brands	The Economic Times
Use-case Advantage	5	5	Offers skin softening, scenting, and hydration benefits in one product	Vogue
Final Market Score	100	76/100 (3.80/5)	Forest Essentials Lime Saffron Oudh Shower Wash is well-positioned in the premium body wash gel segment in India.

Factor	Rating (out of 5)	Notes
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