Forest Essentials Shower Wash Iced Pomegranate Kerala Lime Sulphate Free Ayurvedic Body Wash Softens Scents Hydrates Skin

Forest Essentials Shower Wash Iced Pomegranate Kerala Lime Sulphate Free Ayurvedic Body Wash Softens Scents Hydrates Skin

This luxurious shower wash from Forest Essentials combines the refreshing scents of pomegranate and Kerala lime with the natural benefits of Ayurvedic ingredients.

Key Features:
- Sulphate-free formula that gently cleanses and nourishes the skin
- Enriched with pomegranate and Kerala lime extracts for a revitalizing shower experience
- Hydrates and softens skin while leaving a subtle, lingering fragrance
For those looking for a premium body wash that not only cleanses but also pampers and hydrates the skin, this product is perfect.

Pros:
- Luxurious scent that lingers on the skin
- Gentle formula suitable for all skin types
- Ayurvedic ingredients provide additional skin benefits
Cons:
- Higher price point compared to basic body washes
- Some may prefer a stronger fragrance

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulphate-free formula and Ayurvedic ingredients align with current consumer preferences for natural products.	Euromonitor
Brand Strength	20	18	Forest Essentials is a well-established Ayurvedic brand with strong consumer trust in India.	Brand Equity
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Priced higher than average body wash gels, limiting mass market appeal.	Retail360
Competition	10	8	Facing competition from both premium and mass-market body wash brands in India.	AC Nielsen
Use-case Advantage	5	5	Offers skin softening, scenting, and hydrating benefits, catering to diverse consumer needs.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit, but premium pricing may limit mass market penetration.

Factor	Rating (out of 5)	Notes
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—