Fixderma Nigrifix Exfoliating Body Wash with 5 Actives Lactic Acid Glycolic Acid Niacinamide Acid Vitamin E Gentle Exfoliating Shower Gel Improves Skin Tone Body Wash Shower Gel for Women Men 200ml

Fixderma Nigrifix Exfoliating Body Wash with 5 Actives Lactic Acid Glycolic Acid Niacinamide Acid Vitamin E Gentle Exfoliating Shower Gel Improves Skin Tone Body Wash Shower Gel for Women Men 200ml

About Product: Fixderma Nigrifix Exfoliating Body Wash is specifically formulated with 5 active ingredients to provide gentle skin exfoliation. The combination of Lactic Acid, Glycolic Acid, Niacinamide, and Vitamin E works effectively to remove dead skin cells and reveal smoother, brighter skin.

Key Features: - Contains 5 active ingredients for gentle exfoliation - Suitable for both women and men - Helps to reveal smoother and brighter skin - Comes in a convenient 200ml size - Can be used as a body wash and shower gel

For whom: This exfoliating body wash is suitable for anyone looking to improve the texture and appearance of their skin. It is ideal for those who want to gently exfoliate their skin to reveal a smoother and brighter complexion.

Pros: - Effectively exfoliates the skin - Contains beneficial ingredients like Niacinamide and Vitamin E - Suitable for all skin types - Can be used by both women and men

Cons: - May be too harsh for sensitive skin types - Some users may experience irritation if used too frequently

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates popular active ingredients for effective skin exfoliation.	Vogue India
Brand Strength	20	18	Established brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar exfoliating body wash gels.	Retail Today
Competition	10	8	Facing moderate competition from other established body wash gel brands.	India Retail News
Use-case Advantage	5	5	Suitable for both women and men, catering to a wider consumer base.	Beauty Insider
Final Market Score	100	76/100 (3.80/5)	Competitively priced exfoliating body wash gel with broad appeal in Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—