Fiama Cooling Shower Gel Menthol Magnolia 250 ml

Fiama Cooling Shower Gel Menthol Magnolia 250 ml

Fiama Cooling Menthol Magnolia Shower Gel is a refreshing and revitalizing body wash that leaves your skin feeling cool and rejuvenated.

Key Features: - Infused with menthol and magnolia extracts for a cooling sensation - Gently cleanses and nourishes the skin - Leaves a lingering refreshing fragrance - Suitable for all skin types

For whom: This shower gel is perfect for anyone looking for a rejuvenating shower experience. The cooling menthol and magnolia extracts are especially refreshing after a long day or a workout.

Pros: - Leaves skin feeling cool and refreshed - Nourishing formula - Invigorating scent - Suitable for all skin types

Cons: - Some may find the cooling sensation too intense for daily use - Fragrance may not appeal to everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative cooling menthol and magnolia fragrance appeals to Indian consumers.	Nielsen
Brand Strength	20	15	Strong brand recognition and loyalty among Indian consumers.	Brand Equity
Category Momentum	20	10	Growing demand for body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from established and new brands in the segment.	Euromonitor
Use-case Advantage	5	5	Offers refreshing and soothing experience suitable for Indian climate.	IMRB
Final Market Score	100	66/100 (3.30/5)	Fiama Cooling Menthol Magnolia Shower Gel holds a strong position in the competitive Indian body wash gels market.

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