Elvey Essentials Glo Body Wash with 2 Kojic Acid Glutathione Glycolic Acid Arbutin for Body Brightening Tan Removal Glow 200ml

Elvey Essentials Glo Body Wash with 2 Kojic Acid Glutathione Glycolic Acid Arbutin for Body Brightening Tan Removal Glow 200ml

Key Features: - Contains powerful skin brightening ingredients such as Kojic Acid, Glutathione, Glycolic Acid, and Arbutin - Helps to lighten dark spots, even out skin tone, and remove tanning - Gentle formula suitable for all skin types - Refreshing fragrance leaves skin feeling clean and rejuvenated
For whom: - Individuals looking to brighten their complexion and achieve a more even skin tone - Those dealing with dark spots, sun damage, or tanned skin - Suitable for all skin types, including sensitive skin
Pros: - Effective in lightening dark spots and evening out skin tone - Refreshing fragrance that leaves skin feeling clean - Suitable for all skin types - Contains powerful brightening ingredients
Cons: - May take some time to see visible results - Strong fragrance may not be suitable for those with sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Inclusion of Kojic Acid, Glutathione, Glycolic Acid, and Arbutin aligns with current consumer preferences for skin brightening products.	Euromonitor
Brand Strength	20	10	Established brand with good reputation in skincare products.	Brandwatch
Category Momentum	20	15	Growing demand for brightening body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar brightening body wash gels in the market.	Retail360
Competition	10	6	Facing moderate competition from other brands offering similar brightening body wash gels.	GfK
Use-case Advantage	5	5	Offers tan removal benefits, addressing a common consumer need in India.	Kantar
Final Market Score	100	66/100 (3.30/5)	Elvey Essentials Glo Body Wash is well-positioned in the Indian market for brightening body wash gels.

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