Dove Go Fresh Energize Body Wash GRAPEFRUIT LEMONGRASS SCENT

Dove Go Fresh Energize Body Wash GRAPEFRUIT LEMONGRASS SCENT

- About Product

Dove Go Fresh Energize Body Wash is a refreshing and invigorating body wash that leaves you feeling energized and revitalized. With the refreshing scents of grapefruit and lemongrass, it uplifts your senses and leaves your skin feeling soft and hydrated.

- Key Features

This body wash contains NutriumMoisture technology, which nourishes and moisturizes your skin, leaving it feeling soft and smooth. The formula is gentle enough for daily use and is suitable for all skin types.

- For whom

This body wash is suitable for anyone looking for a revitalizing and energizing shower experience. The refreshing scents of grapefruit and lemongrass make it the perfect choice for those who want to start their day feeling refreshed and invigorated.

- Pros & Cons

Pros: Leaves skin feeling soft and hydrated, refreshing scent, gentle enough for daily use.
Cons: Some may find the scent too strong for their liking.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend of grapefruit and lemongrass appeals to Indian consumers.	Euromonitor
Brand Strength	20	18	Dove is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for natural body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing strong competition from other established brands in the segment.	Nielsen
Use-case Advantage	5	5	Offers refreshing and energizing experience for daily use.	Kantar
Final Market Score	100	76/100 (3.80/5)	Dove Go Fresh Energize Body Wash is well-positioned in the growing Indian body wash gel market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—