Dove Glow Recharge Serum Body Wash 3 Brightening Serum Vit C Energizes Illuminates skin Paraben SLS free 300 ml

Dove Glow Recharge Serum Body Wash 3 Brightening Serum Vit C Energizes Illuminates skin Paraben SLS free 300 ml

About Product: The Dove Glow Recharge Serum Body Wash is formulated with 3 Brightening Serums and Vitamin C to energize and illuminate the skin. It is free from parabens and SLS, making it safe for daily use on all skin types.

Key Features: - Contains 3 Brightening Serums and Vitamin C - Energizes and illuminates the skin - Paraben and SLS free - Suitable for all skin types - Comes in a convenient 300ml size

For whom: This body wash is ideal for anyone looking to achieve a radiant and glowing skin. It is suitable for all skin types, including sensitive skin.

Pros: - Energizes and brightens the skin - Free from harmful chemicals - Suitable for daily use - Convenient size for travel - Leaves skin feeling soft and smooth

Cons: - Some users may prefer a stronger scent - May not lather as much as traditional body washes - Price point may be higher than other body wash options

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative brightening serum Vit C formulation stands out in the market	Euromonitor
Brand Strength	20	18	Dove is a well-established and trusted brand in India	Brandwatch
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels	Kantar
Competition	10	8	Facing strong competition from other established premium body wash gel brands	Nielsen
Use-case Advantage	5	5	Energizes and illuminates skin, meeting consumer desire for radiant skin	GfK
Final Market Score	100	76/100 (3.80/5)	Dove Glow Recharge Serum Body Wash is well-positioned in the premium body wash gel segment in India.

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