Dirty Good Cotton Candy Fluff Bathing Foam 150g Pack Of 1 Avocado Oil Shea Butter Vit E Oil Kids Body Wash Fun Bath Gel For Kids Cleanse Moisturizes Skin Make Skin Soft Supple For Children Above 3 yrs

Dirty Good Cotton Candy Fluff Bathing Foam 150g Pack Of 1 Avocado Oil Shea Butter Vit E Oil Kids Body Wash Fun Bath Gel For Kids Cleanse Moisturizes Skin Make Skin Soft Supple For Children Above 3 yrs

About Product: Dirty Good Cotton Candy Fluff Bathing Foam is a specially formulated body wash and bath gel for kids. Enriched with avocado oil, shea butter, and vitamin E, it provides gentle cleansing and moisturizing for young skin.

Key Features: - Soft and supple formula ideal for children 3+ years old - Fun cotton candy fluff scent to make bath time enjoyable - Contains nourishing ingredients to keep skin hydrated and healthy

For whom: This product is designed for children aged 3 years and older. It is perfect for parents looking for a gentle and effective body wash for their little ones.

Pros: - Gentle on young skin - Moisturizing formula - Fun scent that kids love

Cons: - Some may find the scent too strong - May be a bit pricey compared to other kids' body washes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in moisturizing ingredients suitable for young and sensitive skin needs.	India Today, Hindustan Times
Brand Strength	20	10	Established brand with positive reputation among parents and children.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for innovative kids body wash products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium kids body wash products.	The Economic Times, Livemint
Competition	10	6	Facing competition from established and emerging brands in the kids body wash segment.	Business Today, YourStory
Use-case Advantage	5	5	Fun and engaging bath experience for children, making bath time enjoyable.	Parenting Magazine, KidsHealth
Final Market Score	100	66/100 (3.30/5)	Innovative kids body wash with strong brand and feature fit, facing competitive market.

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