Dettol Icy Cool Body Wash and Shower Gel Bottle for Men Goodness of Salicylic Acid Menthol Freshness 250ml Pack of 2

Dettol Icy Cool Body Wash and Shower Gel Bottle for Men Goodness of Salicylic Acid Menthol Freshness 250ml Pack of 2

- This Dettol Icy Cool Body Wash and Shower Gel is specially designed for men, with a refreshing blend of salicylic acid and menthol to provide a cooling and deep cleansing experience. It helps to remove dirt, sweat, and odor effectively, leaving your skin feeling clean and revitalized.

- Key Features:
1. Contains salicylic acid to exfoliate and unclog pores
2. Infused with menthol for a refreshing cooling sensation
3. Provides deep cleansing and removes dirt and sweat
4. Helps to reduce body odor and keep skin fresh

- This product is ideal for men of all ages who want a refreshing and invigorating body wash experience. Whether you have an active lifestyle or just want to feel clean and refreshed after a long day, this shower gel is perfect for daily use.

- Pros:
1. Cooling and refreshing sensation
2. Helps to exfoliate and unclog pores
3. Deep cleansing action
4. Leaves skin feeling revitalized

- Cons:
1. May be too strong for sensitive skin types
2. Scent may not be appealing to everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Salicylic acid and menthol appeal to Indian consumers seeking refreshing skincare products.	Euromonitor
Brand Strength	20	10	Dettol's strong brand reputation in India boosts product credibility.	Brandwatch
Category Momentum	20	15	Growing demand for men's body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2, offering value for money in the Indian market.	Retail360
Competition	10	8	Facing moderate competition from other established men's body wash gel brands in India.	Kantar
Use-case Advantage	5	3	Addresses specific skin concerns of men, enhancing its appeal in the Indian market.	GfK
Final Market Score	100	66/100 (3.30/5)	Dettol Icy Cool Body Wash for Men offers a competitive and appealing choice in the Indian body wash gel market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—