Dettol Body Wash and Shower Gel Lime fresh 500ml Pack Of 2

Dettol Body Wash and Shower Gel Lime fresh 500ml Pack Of 2

About Product: Dettol Lime Fresh Body Wash and Shower Gel is a refreshing and invigorating body wash that helps to cleanse and protect your skin. It contains Dettol's trusted germ protection formula to help keep your skin safe from harmful bacteria and viruses. With a refreshing lime fragrance, this body wash will leave you feeling clean and energized after each shower.

Key Features: - Contains Dettol's trusted germ protection formula - Refreshing lime fragrance - Cleanses and protects the skin - Leaves you feeling clean and energized

For whom: This body wash is suitable for all skin types and is ideal for those who want a refreshing and invigorating shower experience.

Pros: - Provides germ protection - Refreshing fragrance - Cleanses and protects the skin - Leaves you feeling clean and energized

Cons: - Some users may find the fragrance too strong - May not be suitable for those with sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Lime fresh scent and moisturizing properties are popular in India.	Euromonitor
Brand Strength	20	18	Dettol is a trusted brand known for hygiene products.	Brandwatch
Category Momentum	20	15	Growing demand for body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2 in the Indian market.	Retail360
Competition	10	0	Intense competition in the body wash gel segment in India.	GfK
Use-case Advantage	5	3	Convenient pack size for family use, appealing to Indian households.	Kantar
Final Market Score	100	66/100 (3.30/5)	Dettol Lime Fresh Body Wash and Shower Gel 500ml - Pack of 2 is well-positioned in the competitive Indian body wash gel market.

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