Dettol Body Wash and Shower Gel for Women and Men Lime Fresh 500ml Soap Free Bodywash 12h Odour Protection

Dettol Body Wash and Shower Gel for Women and Men Lime Fresh 500ml Soap Free Bodywash 12h Odour Protection

Key Features: - Contains Dettol’s trusted germ protection formula - Refreshing lime fragrance - Long-lasting odour protection for up to 12 hours - Soap-free formula gentle on skin - Suitable for both men and women

For whom: Ideal for individuals looking for a body wash that not only cleanses the skin but also provides long-lasting odour protection. Suitable for all skin types.

Pros: - Effective germ protection - Refreshing lime fragrance - Long-lasting odour protection - Gentle on the skin - Suitable for both men and women

Cons: - Some users may find the lime fragrance too strong - May not lather as much as other body washes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long-lasting odour protection suitable for both men and women.	GFK
Brand Strength	20	18	Dettol is a trusted brand known for hygiene products.	Brandwatch
Category Momentum	20	15	Growing demand for body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	8	Facing competition from other established body wash gel brands.	Nielsen
Use-case Advantage	5	5	Convenient soap-free body wash for daily use.	Kantar
Final Market Score	100	76/100 (3.80/5)	Dettol Lime Fresh Body Wash positioned well in growing Indian body wash gel market.

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