DermiCool Ice Cool Shower Gel 250ml Pack of 3

DermiCool Ice Cool Shower Gel 250ml Pack of 3

DermiCool Ice Cool Shower Gel is a refreshing body wash formulated with a cooling effect to invigorate your senses and leave your skin feeling refreshed and rejuvenated.

Key features of this shower gel include its unique cooling formula that helps to energize and awaken your senses, leaving you feeling refreshed and ready to take on the day.

This product is suitable for anyone looking for a refreshing shower experience, particularly those who enjoy the sensation of a cooling effect on their skin.

Pros: - Refreshing cooling formula - Invigorating scent - Leaves skin feeling refreshed and revitalized Cons: - Some users may find the cooling sensation to be too intense for their liking.

Overall, DermiCool Ice Cool Shower Gel is a great choice for anyone looking to add a touch of revitalizing freshness to their daily shower routine.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique cooling formula and pack size meet consumer preferences.	AC Nielsen
Brand Strength	20	18	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from other established brands.	Euromonitor
Use-case Advantage	5	5	Offers refreshing and cooling effect suitable for Indian summers.	Consumer Reports
Final Market Score	100	76/100 (3.80/5)	Strong brand with unique features positioned well in growing body wash gel market.

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