Dermafique Aqua Surge Shower Gel 500ml Body Wash for Women Men No Parabens SLS SLES with Sea Mineral Pro Vitamin B5 For Hydrated Skin Suitable for Sensitive Normal Skin Dermatologist Tested

Dermafique Aqua Surge Shower Gel 500ml Body Wash for Women Men No Parabens SLS SLES with Sea Mineral Pro Vitamin B5 For Hydrated Skin Suitable for Sensitive Normal Skin Dermatologist Tested

Dermafique Aqua Surge Shower Gel is a 500ml body wash that is specially formulated with sea minerals and Pro Vitamin B5 to hydrate the skin. It is free from parabens and sulfates, making it safe for use on all skin types. Dermatologist tested, this shower gel is suitable for both women and men, and can be used on sensitive as well as normal skin.

Key Features: - Hydrating formula with sea minerals and Pro Vitamin B5 - Paraben and sulfate free - Dermatologist tested for safety - Suitable for women and men - Ideal for sensitive and normal skin types

For whom: This shower gel is perfect for anyone looking for a hydrating and gentle body wash that is suitable for daily use. It is especially beneficial for those with sensitive skin, as it is gentle and free from harsh chemicals.

Pros: - Hydrates and nourishes the skin - Free from parabens and sulfates - Suitable for sensitive skin - Dermatologist tested for safety

Cons: - Some may find the scent too mild for their liking.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with sea minerals and pro vitamin B5 aligns with current market trends	Vogue India, Elle India
Brand Strength	20	18	Strong brand reputation and trust among Indian consumers	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in India	Retail360, The Economic Times
Competition	10	8	Facing competition from established brands offering similar premium body wash gels in India	India Today, Business Today
Use-case Advantage	5	5	Suitable for both women and men with sensitive and normal skin, catering to a wide audience	Femina, GQ India
Final Market Score	100	76/100 (3.80/5)	Dermafique Aqua Surge Shower Gel positioned well in growing Indian premium body wash gel market.

Factor	Rating (out of 5)	Notes
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