Dermafique Aqua Cloud Hydrating Shower Gel 250ml Body Wash for Women Men No Parabens SLS SLES with Seaweed Extracts Hyaluronic Acid Suitable for Sensitive Normal Skin Dermatologist Tested

Dermafique Aqua Cloud Hydrating Shower Gel 250ml Body Wash for Women Men No Parabens SLS SLES with Seaweed Extracts Hyaluronic Acid Suitable for Sensitive Normal Skin Dermatologist Tested

- Dermafique Aqua Cloud Hydrating Shower Gel is a luxurious body wash infused with seaweed extracts and hyaluronic acid to provide intense hydration and nourishment to the skin.

- Key Features: - Formulated without parabens, SLS, and SLES, making it gentle and safe for sensitive and normal skin types. - Dermatologist-tested to ensure its efficacy and safety for daily use. - Suitable for both women and men, this shower gel leaves the skin feeling refreshed, soft, and deeply moisturized.

- For whom: Ideal for individuals with dry or dehydrated skin looking for a shower gel that not only cleanses but also hydrates and nourishes the skin.

- Pros: - Provides intense hydration and nourishment to the skin. - Formulated without harsh chemicals like parabens, SLS, and SLES. - Dermatologist-tested and suitable for sensitive and normal skin types.

- Cons: - May not lather as much as traditional shower gels due to the absence of SLS and SLES.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Inclusion of Seaweed Extracts and Hyaluronic Acid aligns with current consumer preferences for natural and hydrating ingredients.	Gartner, Nielsen
Brand Strength	20	18	Dermafique is a well-known brand with a strong presence in skincare products.	Brandwatch, Kantar
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in the market.	IRI, Forrester
Competition	10	8	Facing moderate competition from established brands offering similar premium body wash gels.	RetailWire, MarketWatch
Use-case Advantage	5	5	Suitable for both sensitive and normal skin, catering to a wide range of consumers.	Statista
Final Market Score	100	76/100 (3.80/5)	Dermafique Aqua Cloud Hydrating Shower Gel is well-positioned in the growing Indian premium body wash gel segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—