Cos IQ Emily In Paris Body Wash for Women 24 7 Shower Fresh with Long Lasting Scent Emily s Enchante Collection Glowing Skin Paraben Free 100 Soap Free Floral Woody Musk Scent 200ml

Cos IQ Emily In Paris Body Wash for Women 24 7 Shower Fresh with Long Lasting Scent Emily s Enchante Collection Glowing Skin Paraben Free 100 Soap Free Floral Woody Musk Scent 200ml

Key Features: - 24/7 Shower Fresh Scent - Enchante Collection - Glowing Skin Formula - Paraben Free - Soap Free - Floral Woody Musk Scent
For whom: This body wash is designed for women who enjoy a luxurious shower experience and want to keep their skin looking and feeling radiant. It is ideal for those who appreciate a fresh floral scent with a hint of woody musk.
Pros: - Long-lasting fresh scent - Helps achieve glowing skin - Paraben and soap free formula is gentle on skin - Elegant floral woody musk fragrance
Cons: - May not be suitable for those who prefer unscented products - Some users may find the scent too strong for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend of scents and skin-friendly formula appeals to Indian consumers.	Vogue India
Brand Strength	20	18	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in India.	Retail Today
Competition	10	8	Facing competition from established and emerging brands in the Indian body wash gel market.	Business Standard
Use-case Advantage	5	5	Addresses the need for a refreshing and nourishing body wash experience.	Femina
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium body wash gel with strong brand presence in a competitive Indian market.

Factor	Rating (out of 5)	Notes
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