Biotique Bio Apricot Refreshing Body Wash 190 ml Pack of 3

Biotique Bio Apricot Refreshing Body Wash 190 ml Pack of 3

Biotique Bio Apricot Refreshing Body Wash is a natural and refreshing body wash that cleanses the skin while preserving its natural moisture balance.

Key Features:
1. Enriched with the goodness of apricot, wild turmeric, soap nut, and margosa.
2. Gently cleanses the skin without stripping off its natural oils.
3. Leaves the skin feeling refreshed and rejuvenated.
4. Free from harmful chemicals like SLS, parabens, and artificial fragrances.

For whom:
Ideal for all skin types, this body wash is suitable for both men and women who want a gentle and natural cleansing experience.

Pros:
1. Refreshing and invigorating scent.
2. Leaves skin feeling soft and hydrated.
3. Natural ingredients that are gentle on the skin.

Cons:
1. Some may find the consistency too thin.
2. May not lather as much as conventional body washes.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The apricot extract and refreshing formula cater well to Indian consumers' preferences for natural ingredients.	Euromonitor
Brand Strength	20	10	Biotique is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Body wash gels are currently trending in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 3 body washes, making it attractive to price-conscious Indian consumers.	Retail360
Competition	10	6	Faces competition from both international and local brands offering similar natural body wash products in India.	MarketWatch
Use-case Advantage	5	5	The refreshing and hydrating properties of the body wash make it suitable for daily use in India's hot and humid climate.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Biotique Bio Apricot Body Wash offers a compelling natural option in the competitive Indian body wash gels segment.

Factor	Rating (out of 5)	Notes
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