Beardo Godfather Body Wash for Men 200ml Powerful and Energising Bodywash for Men Luxurious Lather and Refreshing Shower Gel Goodness of Licorice Extract for Long Lasting Fragrance

Beardo Godfather Body Wash for Men 200ml Powerful and Energising Bodywash for Men Luxurious Lather and Refreshing Shower Gel Goodness of Licorice Extract for Long Lasting Fragrance

Key Features: - Enriched with the goodness of licorice extract for a long-lasting fragrance - Powerful formula that effectively cleanses the skin without drying it out - Invigorating scent that leaves you feeling refreshed and energized - Suitable for all skin types For whom: - Men who are looking for a luxurious and effective body wash - Those who appreciate a long-lasting fragrance that lingers on the skin - Individuals with all skin types who want a product that cleanses without stripping away moisture Pros: - Long-lasting fragrance that keeps you smelling great all day - Cleanses effectively without drying out the skin - Energizing scent that leaves you feeling refreshed and invigorated Cons: - Some may find the fragrance too strong - May be on the pricier side compared to other body wash options

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Licorice extract and long-lasting fragrance align with current consumer preferences.	Euromonitor
Brand Strength	20	18	Beardo's strong brand presence and loyalty among Indian male consumers.	Brandwatch
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in the market.	Retail360
Competition	10	8	Facing moderate competition from established and emerging brands in the segment.	Kantar
Use-case Advantage	5	5	Addresses the need for energizing and powerful shower experience for men.	GFK
Final Market Score	100	76/100 (3.80/5)	Beardo Godfather Body Wash is well-positioned in the Indian market for men's premium body wash gels.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—