Be Bodywise 1 Salicylic Acid Body Wash 250ml Underarm Roll on 50ml 2 Lactic Acid 1 Mandelic Acid Prevents Body Acne Odour Pigmentation Suitable for Sensitive Skin

Be Bodywise 1 Salicylic Acid Body Wash 250ml Underarm Roll on 50ml 2 Lactic Acid 1 Mandelic Acid Prevents Body Acne Odour Pigmentation Suitable for Sensitive Skin

This Bodywise Skincare set includes a Salicylic Acid Body Wash in a 250ml bottle and an Underarm Roll On in a 50ml size. The body wash is formulated with Lactic and Mandelic Acid to gently exfoliate and prevent body acne, odor, and pigmentation. It is suitable for sensitive skin.

Key Features: - Contains Salicylic Acid, Lactic Acid, and Mandelic Acid - Helps prevent body acne, odor, and pigmentation - Gentle exfoliation for smooth and clear skin - Suitable for sensitive skin - Set includes a body wash and underarm roll on

For those looking to improve the condition of their skin, especially in problematic areas like the body and underarms, this Bodywise Skincare set is a great option. It is perfect for individuals with sensitive skin who need a gentle yet effective solution to prevent acne, odor, and pigmentation.

Pros: - Effective in preventing body acne, odor, and pigmentation - Gentle formulation suitable for sensitive skin - Convenient set includes both body wash and underarm roll on Cons: - Some users may find the scent too strong - May take time to see visible results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Salicylic, Lactic & Mandelic acids cater to the rising demand for acne-fighting body washes.	Vogue, Elle
Brand Strength	20	18	Established brand with a loyal customer base in skincare products.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for innovative body wash gels in Indian market.	Mintel, Euromonitor
Price Positioning	20	15	Competitively priced compared to similar premium body wash gels in the market.	India Today, The Economic Times
Competition	10	5	Facing moderate competition from established and emerging body wash gel brands.	Hindustan Times, The Hindu
Use-case Advantage	5	3	Addresses specific concerns like body acne, odor, and pigmentation effectively.	Femina
Final Market Score	100	76/100 (3.80/5)	Innovative formulation and competitive pricing position this body wash gel favorably in the Indian skincare market.

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