Bath and Body Works Into The Night Body Wash 295 ml 10 fl oz Body Wash Woodsy Fragrance For Women

Bath and Body Works Into The Night Body Wash 295 ml 10 fl oz Body Wash Woodsy Fragrance For Women

- This luxurious body wash has a rich and woodsy fragrance that transports you into a peaceful night in the woods.

- Key Features: - Enriched with Shea Butter and Vitamin E for a moisturizing and nourishing experience. - Leaves skin feeling clean, soft, and refreshed. - Long-lasting fragrance that lingers on the skin for hours.

- For women who love indulging in a relaxing shower experience and enjoy rich, earthy scents.

- Pros: - Luxurious and unique fragrance that stands out. - Moisturizing formula that leaves skin feeling hydrated. - Generous size bottle that lasts a long time.

- Cons: - Fragrance may be too strong for sensitive noses. - Some may find the woodsy scent too overpowering.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The fragrance and size options cater well to Indian consumer preferences.	Kantar
Brand Strength	20	10	Bath and Body Works is a well-known brand in India.	Euromonitor
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in India.	GfK
Competition	10	6	Facing competition from other premium body wash gel brands in India.	IDC
Use-case Advantage	5	5	Offers a luxurious and refreshing bathing experience for women.	Euromonitor
Final Market Score	100	66/100 (3.30/5)	Strong product positioned well in the growing premium body wash gel segment in India.

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