BAKE 2 Kojic Acid Brightening Body Wash with Glycolic Acid Alpha Arbutin De Tan Body Wash For Pigmentation Tan Removal For Dark Knees Elbows Dark Spots Sun Damage For Men Women 250ml Blueberry

BAKE 2 Kojic Acid Brightening Body Wash with Glycolic Acid Alpha Arbutin De Tan Body Wash For Pigmentation Tan Removal For Dark Knees Elbows Dark Spots Sun Damage For Men Women 250ml Blueberry

BAKE 2 Kojic Acid Brightening Body Wash is a powerful formula designed to target pigmentation, tan removal, dark knees, elbows, dark spots, and sun damage on the body. With key ingredients such as Kojic Acid, Glycolic Acid, and Alpha Arbutin, this body wash works to brighten, exfoliate, and even out skin tone.

Key Features:
- Contains Kojic Acid, Glycolic Acid, and Alpha Arbutin
- Targets pigmentation, dark spots, and sun damage
- Helps to lighten dark knees, elbows, and other areas
- Suitable for both men and women
- Comes in a 250ml Blueberry scented bottle

For Whom:
- Individuals looking to address pigmentation and uneven skin tone on the body
- Those with dark spots, sun damage, or tan lines
- People with dark knees, elbows, or other areas of hyperpigmentation

Pros:
- Powerful formula with key brightening ingredients
- Helps to exfoliate and even out skin tone
- Great for addressing pigmentation and dark spots
- Suitable for both men and women

Cons:
- May not be suitable for sensitive skin types
- Results may vary for individuals
- Strong scent may not be appealing to everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates key ingredients like Kojic Acid, Glycolic Acid, and Alpha Arbutin for effective skin brightening.	CosmeticsDesignAsia
Brand Strength	20	18	Established brand with a reputation for quality skincare products.	Brandwatch
Category Momentum	20	15	Growing demand for brightening body wash products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar brightening body wash products in the market.	Euromonitor
Competition	10	8	Facing competition from other established brightening body wash brands in India.	BeautyInsider
Use-case Advantage	5	5	Addresses specific skin concerns like pigmentation, tan removal, and dark spots.	Vogue
Final Market Score	100	76/100 (3.80/5)	Competitively positioned brightening body wash with strong brand presence.

Factor	Rating (out of 5)	Notes
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