Axe Sports Blast 3 In 1 Body Face Hair Wash for Men Long Lasting Refreshing Energizing Citrus Fragrance for Up To 12hrs Removes Odor Bacteria No Parabens Dermatologically Tested 400ml

Axe Sports Blast 3 In 1 Body Face Hair Wash for Men Long Lasting Refreshing Energizing Citrus Fragrance for Up To 12hrs Removes Odor Bacteria No Parabens Dermatologically Tested 400ml

Key Features: - 3-in-1 body, face, and hair wash for convenience - Long-lasting energizing citrus fragrance - 12-hour odor and bacteria control for all-day freshness - Paraben-free formula for gentle cleansing - Dermatologist tested for safety and effectiveness For whom: - Men looking for a multi-functional body wash with a refreshing scent - Those who want long-lasting odor and bacteria control throughout the day - Individuals with sensitive skin who prefer paraben-free products Pros: - Convenient 3-in-1 formula saves time and space in the shower - Energizing citrus fragrance leaves skin and hair smelling fresh - Effective odor and bacteria control helps keep you feeling clean all day - Paraben-free formula is gentle on the skin - Dermatologist tested for safety and effectiveness Cons: - Some users may find the fragrance too strong - May not be suitable for individuals with allergies to citrus scents - Bottle size may be too large for travel or gym use.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers 3-in-1 functionality with long-lasting fragrance and dermatologist-tested formula, aligning well with Indian consumers' preferences.	Euromonitor
Brand Strength	20	18	Axe is a well-established brand with strong recognition among Indian male consumers.	Brandwatch
Category Momentum	20	15	Growing demand for premium men's grooming products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium men's body wash gels in the Indian market.	Kantar
Competition	10	8	Facing moderate competition from other established men's grooming brands offering similar 3-in-1 products in India.	Nielsen
Use-case Advantage	5	5	Addresses the need for a convenient all-in-one grooming solution for men, appealing to time-conscious consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	Axe Sports Blast 3-in-1 Body, Face, and Hair Wash for Men is well-positioned in the growing Indian market for premium men's grooming products.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—