AXE Dark Temptation 3 In 1 Body Face Hair Wash for Men Long Lasting Refreshing Dark Chocolate Fragrance Natural Origin Ingredients Removes Odor Bacteria Dermatologically Tested 250ml

AXE Dark Temptation 3 In 1 Body Face Hair Wash for Men Long Lasting Refreshing Dark Chocolate Fragrance Natural Origin Ingredients Removes Odor Bacteria Dermatologically Tested 250ml

Key Features: - 3-in-1 Body, Face, and Hair Wash for Men - Long Lasting Dark Chocolate Fragrance - Natural Origin Ingredients - Removes Odor and Bacteria - Dermatologically Tested - 250ml size

For whom: This product is designed for men who want a convenient and effective grooming solution with a long-lasting fragrance.

Pros: - Versatile product that can be used for body, face, and hair - Has a unique dark chocolate fragrance that lasts long - Made with natural ingredients - Helps remove odor and bacteria - Dermatologically tested

Cons: - Some users may not enjoy the dark chocolate fragrance - May not lather as much as traditional body washes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers 3-in-1 functionality with natural origin ingredients, aligning with current market trends.	Euromonitor
Brand Strength	20	18	Axe is a well-established brand with strong recognition among Indian consumers.	Brandwatch
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from other established brands offering similar 3-in-1 products.	Nielsen
Use-case Advantage	5	5	Addresses the need for a convenient all-in-one grooming solution for men.	GfK
Final Market Score	100	76/100 (3.80/5)	Axe Dark Temptation 3-in-1 Body, Face, and Hair Wash is well-positioned in the Indian market with strong brand recognition and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—