Axe Body Wash Gel for Men Black Fresh Charge with Irresistible Frozen Pear and Cedarwood Fragrance for All Skin Types 250 ml

Axe Body Wash Gel for Men Black Fresh Charge with Irresistible Frozen Pear and Cedarwood Fragrance for All Skin Types 250 ml

This body wash gel from Axe is designed specifically for men who want a refreshing and invigorating shower experience. Made with a unique blend of frozen pear and cedarwood fragrance, it leaves your skin clean and subtly scented all day long.

Key Features: - 250 ml bottle - Fresh Charge scent with frozen pear and cedarwood - Cleanses and refreshes the skin - Suitable for daily use

For whom: This body wash gel is perfect for active men who want to start their day feeling fresh and energized. The long-lasting fragrance is ideal for those who want to smell great all day long.

Pros: - Invigorating scent - Leaves skin feeling clean and refreshed - Convenient packaging for easy use - Suitable for daily use Cons: - Some may find the scent too strong - Not suitable for those with sensitive skin

Overall, Axe Black Fresh Charge Body Wash Gel is a great option for men looking for a high-quality body wash with a refreshing fragrance. It's perfect for everyday use and will leave your skin feeling clean and revitalized.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The blend of Frozen Pear and Cedarwood fragrance caters to the preferences of Indian male consumers seeking unique scents.	Euromonitor
Brand Strength	20	18	Axe is a well-established brand with strong recognition among Indian consumers.	Brandwatch
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in the Indian market.	Retail360
Competition	10	10	Facing moderate competition from other established brands offering similar body wash gels in India.	GfK
Use-case Advantage	5	3	Offers a refreshing and long-lasting fragrance suitable for daily use, appealing to Indian consumers.	Kantar
Final Market Score	100	76/100 (3.80/5)	Axe Black Fresh Charge Body Wash Gel for Men is well-positioned in the Indian market with its unique fragrance and competitive pricing.

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