Arata Rose Patchouli Body Wash for Men Women 300ml 24 Hours Moisture Refreshing Long lasting Fragrance For All Skin Types

Arata Rose Patchouli Body Wash for Men Women 300ml 24 Hours Moisture Refreshing Long lasting Fragrance For All Skin Types

Key Features: - Infused with the natural fragrance of rose and patchouli - Formulated to provide long-lasting fragrance that lingers on the skin - Contains hydrating ingredients to lock in moisture for 24 hours - Suitable for all skin types, including sensitive skin
For whom: - Men and women looking for a luxurious body wash with a unique fragrance - Individuals with dry skin who need a hydrating body wash - Those with sensitive skin who need a gentle yet effective product
Pros: - The scent of rose and patchouli is captivating and long-lasting - Leaves skin feeling soft and moisturized for hours - Suitable for all skin types, including sensitive skin
Cons: - Some may find the fragrance to be too strong - May be on the pricier side compared to other body wash options

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long-lasting fragrance and 24-hour moisture align well with consumer preferences.	Euromonitor
Brand Strength	20	18	Arata is a recognized brand known for quality products.	Brandwatch
Category Momentum	20	15	Growing demand for body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from established and emerging brands.	Kantar
Use-case Advantage	5	5	Suitable for all skin types, catering to a wide range of consumers.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Arata Rose Patchouli Body Wash offers a well-rounded package for Indian consumers.

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