Arata Moisturising Body Wash for Dry Skin with Shea Butter Glycerine Protects Skin Barrier Velvety Soft Skin Body Wash for Women Men Paraben Silicone Free For All Skin Types 300ml

Arata Moisturising Body Wash for Dry Skin with Shea Butter Glycerine Protects Skin Barrier Velvety Soft Skin Body Wash for Women Men Paraben Silicone Free For All Skin Types 300ml

Arata Moisturising Body Wash is a gentle yet effective solution for dry skin, formulated with shea butter and glycerin to provide deep hydration and nourishment.

Key Features: - Enriched with shea butter and glycerin for intense moisturisation - Free from parabens and silicones for a natural, non-toxic experience - Suitable for all skin types, including sensitive skin - Comes in a convenient 300ml bottle for easy use

This body wash is suitable for both men and women who are looking for a hydrating and gentle cleanser that won't strip their skin of moisture.

Pros: - Leaves skin feeling soft, smooth, and hydrated - Gentle formula is great for daily use - Natural ingredients provide a nourishing experience Cons: - Some users may prefer a stronger scent - Bottle size may not be large enough for heavy users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Shea butter and glycerin formula aligns with consumer preference for natural ingredients.	Euromonitor
Brand Strength	20	18	Established brand with strong reputation for quality and innovation.	Brand Equity
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in the market.	Retail360
Competition	10	0	Intense competition in the body wash gels segment from both local and international brands.	MarketWatch
Use-case Advantage	5	3	Suitable for all skin types, catering to a wide consumer base.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Arata Moisturising Body Wash offers a competitive product with strong brand reputation in the growing premium body wash gels segment in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—