Arata 1 Salicylic Acid Body Wash I 300 ML I Removes Back Acne I Improves Strawberry Skin I Cleanses Smoothens and Exfoliates Skin I Prevents Body Acne and Bumps I with Watermelon Fragrance

Arata 1 Salicylic Acid Body Wash I 300 ML I Removes Back Acne I Improves Strawberry Skin I Cleanses Smoothens and Exfoliates Skin I Prevents Body Acne and Bumps I with Watermelon Fragrance

Arata 1 Salicylic Acid Body Wash is a gentle yet effective body wash designed to treat back acne and improve the appearance of strawberry skin.

Key features of this body wash include its ability to smoothen, exfoliate, and prevent body acne. The addition of salicylic acid helps to unclog pores and reduce inflammation, while the watermelon fragrance leaves your skin smelling fresh and clean.

This product is perfect for those struggling with back acne or strawberry skin, as it is specifically formulated to target these concerns. It is suitable for all skin types and can be used daily as part of your skincare routine.

Pros: - Effectively treats back acne and improves strawberry skin - Gentle on the skin and suitable for all skin types - Leaves a refreshing watermelon fragrance Cons: - Some may find the scent too strong - May not be suitable for those with sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Salicylic acid & strawberry extract align with Indian consumer preferences for acne treatment & skin nourishment.	Euromonitor
Brand Strength	20	15	Arata's reputation for natural skincare products in India.	Brandwatch
Category Momentum	20	10	Growing demand for body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from established and emerging brands in the body wash gel segment.	Kantar
Use-case Advantage	5	5	Addresses specific concerns like back acne & skin smoothening.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Arata 1 Salicylic Acid Body Wash shows promise in the competitive Indian body wash gel market.

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