Arata 1 Salicylic Acid Body Wash 300ml For Bacne Bumpy Strawberry Skin Exfoliates Cleanses Smoothens Uneven Rough Skin Paraben SLS Free Body Shower Gel For All Skin types

Arata 1 Salicylic Acid Body Wash 300ml For Bacne Bumpy Strawberry Skin Exfoliates Cleanses Smoothens Uneven Rough Skin Paraben SLS Free Body Shower Gel For All Skin types

About Product: Arata 1 Salicylic Acid Body Wash is specially formulated to target bacne and bumpy strawberry skin. With its exfoliating, cleansing, and smoothing properties, this body wash is perfect for those looking to improve the texture and appearance of their skin.

Key Features: This body wash contains salicylic acid, known for its ability to unclog pores and reduce inflammation. It is also free from parabens and SLS, making it suitable for all skin types, including sensitive skin.

For Whom: This body wash is ideal for anyone struggling with bacne or bumpy skin on areas like the arms and thighs. It is also suitable for those looking for a gentle yet effective exfoliating body wash.

Pros & Cons: Pros: - Exfoliates and cleanses the skin effectively - Smoothens rough and bumpy skin - Suitable for all skin types Cons: - May not be suitable for those with very sensitive skin - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Salicylic acid and strawberry extract cater to the needs of bacne and bumpy skin.	CosmeticsDesignAsia
Brand Strength	20	18	Arata is a recognized brand known for natural and effective skincare products.	Brandwatch
Category Momentum	20	15	Growing demand for specialized body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in India.	Euromonitor
Competition	10	8	Facing competition from established brands offering similar specialized body wash gels.	IndiaRetailing
Use-case Advantage	5	5	Addresses specific skin concerns like bacne and bumpy skin effectively.	Vogue
Final Market Score	100	76/100 (3.80/5)	Arata 1 Salicylic Acid Body Wash has a strong market position in the growing segment of specialized body wash gels in India.

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