WildOak Iced Coffee Sugar Body Scrub 300g Kojic Acid Hyaluronic Acid Ceramides Collagen Peptides De Tan Brightens Dark Areas Smooths Strawberry Legs Arms Hydrates Exfoliates

WildOak Iced Coffee Sugar Body Scrub 300g Kojic Acid Hyaluronic Acid Ceramides Collagen Peptides De Tan Brightens Dark Areas Smooths Strawberry Legs Arms Hydrates Exfoliates

Key Features: - Contains Kojic Acid, Hyaluronic Acid, Ceramides, and Collagen Peptides - Targets dark areas, smooths "strawberry legs" and arms - Hydrates and exfoliates the skin

For whom: - Suitable for those looking to brighten dark areas and achieve smooth, hydrated skin - Ideal for individuals with dry or rough skin

Pros: - Contains a blend of powerful ingredients known for their skincare benefits - Helps to exfoliate and moisturize the skin - Targets specific skin concerns such as dark areas and rough skin texture

Cons: - May not be suitable for individuals with sensitive skin - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Incorporates popular ingredients like Kojic Acid and Hyaluronic Acid.	Vogue India
Brand Strength	20	10	Established brand reputation in beauty and skincare sector.	Euromonitor
Category Momentum	20	15	Growing demand for innovative body scrubs in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar premium body scrubs.	Beauty Insider
Competition	10	10	Facing moderate competition from established and emerging brands.	Cosmopolitan India
Use-case Advantage	5	3	Addresses multiple skin concerns like dark spots and dryness.	Elle India
Final Market Score	100	66/100 (3.30/5)	Innovative body scrub with strong market potential in India.

Factor	Rating (out of 5)	Notes
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Performance in Climate	0.0	—