WildOak Himalayan Salt Scrub 300gm with Probiotics Collagen Peptides Ceramides Stem Cells Tan Removal Lightens Dark Area Like Neck Elbows Smoothen Bumpy Legs Hands Salt Body Scrub

WildOak Himalayan Salt Scrub 300gm with Probiotics Collagen Peptides Ceramides Stem Cells Tan Removal Lightens Dark Area Like Neck Elbows Smoothen Bumpy Legs Hands Salt Body Scrub

Key Features: - Contains Himalayan salt for gentle exfoliation - Infused with probiotics, collagen peptides, ceramides, and stem cells for skin nourishment - Helps in tan removal and lightens dark areas like neck and elbows - Smoothens bumpy legs and hands - Suitable for all skin types
For whom: - Individuals looking for a natural and effective body scrub - Those seeking to improve skin texture and tone - People with tan or dark spots on their skin
Pros: - Contains multiple beneficial ingredients for skin health - Provides gentle exfoliation without being harsh on the skin - Helps in improving skin tone and texture - Suitable for all skin types
Cons: - May not be suitable for those with sensitive skin - Scent may be too strong for some individuals - Requires regular use for visible results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative ingredients align with current skincare trends in India.	Vogue India
Brand Strength	20	10	Established brand with loyal customer base.	Brandwatch
Category Momentum	20	15	Growing demand for natural body scrubs in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body scrubs.	Retail360
Competition	10	6	Facing moderate competition from established and emerging brands in the body scrub segment.	Business Today
Use-case Advantage	5	5	Addresses specific skin concerns like tan removal and dark area lightening.	Elle India
Final Market Score	100	66/100 (3.30/5)	Innovative formulation and competitive pricing position WildOak Himalayan Salt Scrub well in the growing Indian natural body scrub market.

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